Triathlon footwear, apparel and wetsuit operator Zoot Sports, has been acquired by action sport company K2 Sports for an undisclosed amount. While this may seem like an aside to action sports for K2, the purchase brings together two companies with complimentary distribution channels.
Founded in Kona, Hawaii, in 1983, Zoot Sports is a leading player in triathlon race apparel. Its endurance multisports brand is focused on apparel, wetsuits and accessories to outfit athletes in each discipline of the sport – swim, bike and run.
Commenting on the announcement, Robert Marcovitch, CEO of Seattle based K2 Sports said, “We are excited to welcome Zoot to our family. Zoot is a fast-growing brand whose shared dedication to innovation and quality make them a terrific fit for us and we look forward to their continued growth and expansion into new product categories and geographies.”
Brian Enge, CEO of Zoot, added, “We are extremely proud of what we have all achieved in growing Zoot in the last several years, due to the hard work and dedication of all of our staff. We are excited to enter a new chapter in our company’s history and we will only benefit from the ability to tap into a best-in-class partner with strong operating capabilities and a similar commitment to quality and innovation.”