Brooks continues support for Breast Cancer Research

Posted by By Gary Roethenbaugh at 5 April, at 00 : 00 AM Print

With its ‘Brooks For Her’ cause-related apparel, running brand Brooks Sports has donated to three charities and continues its programme into 2010. Throughout 2009, the Brooks For Her campaign collected close to US$27,000 (€20,125) for donations to three distinct charities that focus on breast cancer research, awareness and support.

Furthering Brooks’ long tradition of philanthropy and sustainability, the company launched the women’s apparel collection, Brooks for Her, in March 2009. For each piece of the collection purchased from March through to December 2009, Brooks earmarked 6.25% of the suggested retail price for donation to three pre-selected charities: Making Memories Breast Cancer Foundation, Fred Hutchinson Cancer Research Center, and Young Survival Coalition (YSC).

Introduced in 2009, the predominately pink Brooks For Her collection is comprised of high-quality women’s running gear all adorned with the iconic pink ribbon.

Consumers – whether they purchased a collection piece or not – were able to vote at www.brooksrunning.com/bfh to decide the exact percentage of the total donation each charity would receive.

“We’re thrilled to make this donation to three very worthy breast cancer organisations,” said Brooks Apparel Sales Director Liz Wilson. “We know many of our Brooks For Her customers are as passionate about this cause as they are about their run. Their support of Brooks For Her demonstrates that passion and allows us to give back as we continue the programme through the new year.”

Due to the success of the 2009 program, Brooks decided on 1 January 2010, to re-launch the initiative. The same percentage (6.25% of SRP) of Brooks For Her purchases sold will once again be earmarked and added for a new total donation amount to be split among the same three charities.

The Brooks For Her online voting process is significant to the pre-selected charities because money raised during the campaign will again be given to the three organisations in an amount relative to the percentage of votes each receives at www.brooksrunning.com/bfh.

www.brooksrunning.com

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