Cervélo TestTeam has a new partnership with DSM, the global life sciences and materials sciences company headquartered in the Netherlands.
The agreement, which runs until the end of 2012, is part of DSM’s Innovation Is Our Sport programme, which focuses on the development of innovative products – together with athletes – in the areas of nutrition, materials and sportswear.
For DSM, the Cervélo TestTeam concept provides a great way to test its sports innovations in a competitive environment and receive direct feedback from athletes.
“Sports, innovations and DSM form an excellent combination,” said Rob van Leen, DSM’s Chief Innovation Officer. “We help top athletes to raise the bar and improve their chances of winning. The athletes help us by being the most demanding customers, challenging us to get the best out of ourselves and stretching the limits of what’s possible.
“Our cooperation with Cervélo TestTeam is an excellent opportunity to put our sport innovations in materials, sportswear and nutrition to the test. We look forward to working with the team, as their philosophy in sports is truly inspiring.”
“Cervélo TestTeam is honoured to have DSM join us as a partner in the team,” added General Manager Joop Alberda. “We are pleased that DSM, a company that, among other things, is developing ways to improve the performance of athletes through innovations in materials and nutrition, has chosen Cervélo TestTeam as the ultimate development and testing partner.
“DSM has already achieved great results with their partnership with the Dutch Olympic Committee, and I think this partnership will provide product development benefits for all our partners.”
