Giant stores hit the US
Posted by By Gary Roethenbaugh at 22 March, at 00 : 00 AM Print
Taiwanese bike behemoth Giant has expanded its branded store platform with a new outlet in Boston, Massachusetts. The new store is owned directly by Giant and complements a further outlet in Denver, Colorado, which shall be owned and operated by a retail partner.
In the UK, Giant has four branded bike stores in partnership with local independent retailers. These are situation across the country from Bristol in the South West, to Cambridge, Liverpool and Twickenham.
According to Giant General Manager Elysa Walk, “These new [US] store models will substantially help us become a better retail support company to our entire dealer network. We’ll learn how to best provide for our retailers by walking those same miles.”
“Giant found the Boston location, owns the store, and the staff there will be Giant employees. The Denver location is new as well, and will be owned by a retailer partner who will employ the staff.”
Walk added that Giant has “no plans to open additional stores that we own. However, we are looking forward to working with more retail partners within this new model.”
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