Interbike Hub online B2B community
Posted by By Gary Roethenbaugh at 27 June, at 00 : 00 AM Print
Interbike plans to launch a web-based business-to-business community for the bike industry called ‘Interbike Hub’. The new online Hub connects retailers and manufacturers before, during and after the Interbike International Trade Expo, held in Las Vegas each year.
"The week of Interbike is a crucial time for the bike industry to network, write orders and plan for the next selling season," said Interbike Show Director Andy Tompkins. "The Interbike Hub is a digital extension of our annual trade show that allows exhibitors to deliver brand and product information to their dealers in the months leading up to the show and all year long."
Interbike is partnering with Sparc Retail LLC, a provider of integrated web-based media and B2B solutions, to power and produce Interbike Hub.
The Hub itself could become one of the largest online communities for the global bike industry given the 1,100 cycling-related brands on show at Interbike and close to 23,000 total attendees annually.
According to Interbike, the Hub’s ecommerce tools allow exhibitors to connect qualified buyers to online order management tools and to customise brand assortments, build suggested orders and manage incentives through easy-to-use web interfaces.
The new online platform allows brands to build customised virtual exhibits and provides interactive content to help inform buyers’ purchasing decisions. Items such as downloadable wholesale catalogues, product videos, blog feeds and product showcases and previews are all available to qualified buyers through Interbike exhibitors’ virtual booths.
Buyers logged into Interbike Hub can search the site by brand, category, and/or product. Through their personalised Interbike Hub profiles, buyers can save vendors and product ‘favourites’, make notes and communicate directly with manufacturers.
The 2010 Interbike trade-only events begin with OutDoor Demo (20-21 September 2010 in Boulder City), followed by the Interbike Expo, 22-24 September at the Sands Expo and Convention Center in Las Vegas.
Related Posts
-
17 May at 10 : 01 AM 0
Endurance Films to expand Racing Team
-
16 May at 13 : 38 PM 0
iLeads app leads the way at DealerCamp
-
16 May at 09 : 33 AM 0
Campagnolo new 2013 products unveiled
