Pitched as delivering ‘pro peloton quality on a broom wagon budget’, the Million€uroCycleJersey project has been unveiled.
When many consumers see the big sponsor names adorning the jerseys of pro cyclists the first thing that may pop into their mind is “I wonder how much they had to pay for that privilege?”
The fact is that sponsoring a pro cycling team does not come cheap. This is especially when you consider that a pro team generally costs over US$10 million per year to operate.
The Million€uroCycleJersey project may not be able to offer the kind of exposure in line with being a major sponsor on one of the grand tours. However, the premise is to offer a sponsorship package that gives the pro teams a run for their money on value.
From larger corporations wishing a dedicated jersey with advertising for their brands only, to much smaller businesses, ranging from local bike shops and other non-cycling concerns, anyone can become a sponsor starting from as little as
