New Balance 365
Posted by By Gary Roethenbaugh at 27 February, at 00 : 00 AM Print
New Balance has launched its latest 2010 campaign, entitled ‘New Balance 365’. The premise of the campaign is based around 365 short films that creatively engage with consumers and provide a ‘daily dose’ of New Balance media.
Following on from the company’s ‘Think about your run, not your feet’ viral that aired in Q3 and Q4 2009, the underlying theme of New Balance 365 is ‘Explore Balance’.
In collaboration with Swedish film director Jesper Koothoofd, New Balance 365 campaign was created by Mother New York. In addition to the New Balance website, an iphone application enables consumers to receive their daily dose of New Balance 365 videos on-the-go.
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