Shimano has announced its re-investment in the sport of triathlon with its official global sponsorship of Ironman and 70.3 events in 2010. This year, Shimano will be an official sponsor in more than 30 global Ironman and Ironman 70.3 events.
Ironman events remain a platform for aspiring athletes to prove themselves in the sport of triathlon. In 2009, over 125,000 people participated in Ironman and Ironman 70.3 races across the globe.
Shimano sponsors over 30 top competitive triathletes on its global team, including Craig Alexander – reigning Ironman World Champion.
The world’s largest manufacturer of bicycle components shall therefore raise its profile and provide financial support for Ironman branded competitions going forwards. For decades, elite triathletes have relied on Shimano technologies, wheels and components, from qualifying events through to the lava fields of Kona.
According to the company, Shimano and its PRO brand products dominate the competitive field in triathlon competitions worldwide. The technologies and functional designs of Shimano products help address the specific needs of triathletes, ranging from aerodynamic designs of aero-bars and wheels to highly efficient, precision electronic remote shifting and comfortable performance footwear.
