Shopatron sees value of life in triathlon

Posted by By Gary Roethenbaugh at 7 April, at 00 : 00 AM Print

Integrated retail and e-commerce provider Shopatron, has noticed surge in triathlon related transactions over the past year – despite the challenges faced in the US economy. To give a little back for charity amidst these testing times, Shopatron has three executives taking part in the Wildflower Triathlon as ‘Team Lifewater 0.5’.

They will be participating to raise funds for Lifewater International, a non-profit organisation committed to providing safe drinking water and adequate sanitation for communities in developing countries.

According to USA Triathlon (USAT), multi-sport participation in the US is at an all-time high, and Shopatron is seeing similar growth from its client triathlon brands. Triathlon-related brands have produced 45% more sales in the last year on the Shopatron network, with a 49% increase in unique customers.

“Our goal has always been to help our manufacturers sell more,” said Ed Stevens, Founder and CEO of Shopatron. “We currently have over 5,000 retailers on the Shopatron platform in the sporting goods industry that can fulfil orders for our great triathlon brands. As the demand for product increases and online sales go up, retailers stock more to service both online and in store orders. This is a win-win for everyone, even the customer, who ultimately gets more product availability in their local store.”

“We use Shopatron for several reasons” stated Matt Burdick of K2 Sports – owner of the Zoot tri brand. “They have a thorough understanding of e-commerce for brands and they understand our industry. And Shopatron constantly works with us to improve our retail relationships, which allows us to sell more of our products to their benefit. This is important to us as K2 Sports continues to launch brands on the Shopatron platform.”

The Wildflower Triathlon takes place at Lake San Antonio from 30 April to 2 May 2010. Shopatron will be represented in the Long Course event by Brian Clausen, Senior VP of eCommerce (running), Mark Grondin, Senior VP of Marketing (cycling) and Brad Rubin, VP of Operations (swimming).

All executives train and will compete in gear from various Shopatron clients, including Zoot (K2 Sports), 2XU, Quintana Roo, Sugoi, Cannondale and Louis Garneau apparel, Mizuno and Brooks footwear, Aqua Sphere goggles, Ritchey, Cane Creek and Tri-Flo bike components and Thule transportation equipment.

Those interested in supporting Shopatron’s Team Lifewater 0.5 can contribute to the effort at www.firstgiving.com/lifewater05. Lifewater is hoping to fund four water wells, helping thousands of people, through sponsorships at this year’s Wildflower event.
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