Sports Multiplied saddles up with Prologo

Posted by By Gary Roethenbaugh at 9 July, at 00 : 00 AM Print

Sports Multiplied, a Carlsbad, California, based active and endurance sports distributor has added Prologo saddles to its roster of ‘best of breed’ brands and products.

Sports Multiplied also distributes 2XU apparel, 2XU Compression and Bont Cycling Shoes.

Situated in Italy, Prologo was born in a country famous for its cycling heritage and the company’s focus has been the performance-minded rider demanding a quality saddle. Prologo started life at the end of 2006 with a key objective: to be recognised as a technical brand and industry leader in sport cycling saddles.

The Prologo product design and fabrication are based on rider feedback, research and construction techniques that provide superior quality, comfort and performance for all level of rider.

Nicola Vernaglione, CEO of Prologo commented, “We are pleased to work with Sports Multiplied as they adopt a very hands-on approach with the brands they represent. This completely fits our strategy, needs and philosophy.

"There is so much opportunity for Prologo within in the USA and Sports Multiplied has a proven track record for providing a complete sales and marketing solution.”

Prologo has quickly earned the respect of the pro-peloton, winning in just its second year in the 2008 Tour de France with Carlos Sastre and at other important classics such as the Milano-San Remo, Paris Roubaix and Tour of Flanders.

This year, pro riders such as Tom Boonen, Bradley Wiggins and Pro teams such as Quick Step, Sky and Colnago-CSF ride Prologo saddles. Internationally recognised triathletes Terenzo Bozzone and Luke McKenzie also use the saddles.

The current Prologo range includes saddles specifically conceived and designed for road, triathlon, time trial and MTB bikes. Across this broad product spectrum, a rider can select different saddle shapes, padding density, base and rail materials, all at competitive prices.

In addition to saddles, Prologo manufacturers a selection of bar tape and saddle accessories such as lights and bags. Through a clever ‘U clip’ attachment on the rear of the saddle, bags and lights are conveniently integrated to ensure a clean and aerodynamic look.

“Sticking to a strategy of working with performance based brands, Prologo is a perfect fit for Sports Multiplied as this high-end brand complements the current dealer and customer base we service,” said Richard Verney, Director of Business Development for Sports Multiplied. He added, “Without doubt, Prologo has the potential to be one of the leading saddle brands globally and we look forward to the exciting ride ahead!”

www.sportsmultiplied.com
www.prologotouch.com

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