SRAM RED goes Yellow for the Tour

Posted by By Gary Roethenbaugh at 6 July, at 00 : 00 AM Print

The collective power of former Tour de France winners was a critical part of the latest SRAM launch, with its limited edition Yellow groupset only available after the Tour for a limited time through SRAM dealers. September 2010 is the expected month for commercial availability.

Former champions and the current Tour de France champion racing in the 2010 edition will be equipped with SRAM’s new Limited Tour Edition (LTE) groupset – Alberto Contador (Astana), Lance Armstrong (RadioShack), Carlos Sastre (Cervelo TT) and Oscar Pereiro (Astana – at the Tour but not racing).

Inspiration for the black anodized gruppo with yellow graphics was to pay tribute to the colour of the Tour as well as to reflect on SRAM’s 2009 success. SRAM RED not only won the Tour de France with Alberto Contador (Astana) but swept the podium with Andy Schleck (Saxo Bank) and Lance Armstrong in third (Team RadioShack).

The black polished brake levers feature the Tour issue oversized SRAM logo in yellow, as seen on Team Saxo Bank and Astana bikes at the 2009 edition. Silver becomes black, carbon remains carbon and anything red becomes yellow.

SRAM’s 1090 R2C and 900 aero shift levers will also get the black-yellow makeover. Features and benefits stay the same as the SRAM RED groupset. According to the company, it remains the world’s lightest gruppo, approaching 1800g in the BB30 version.

www.sram.com

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