Suunto USA has brought specialist PR agency Outside Media on board to manage public relations for its Outdoor, Training, Diving, Fitness and Elementum lines.
Outside Media will manage traditional public relations and social media campaigns and will work closely with the Suunto USA team in Ogden for strategic communications about events, athletes, latest business developments and products.
"We are pleased to work with Outside Media not only because of their success and reputation handling media relations, but also because they are passionate about sports, fitness and the outdoors," said Matt Kaplan, Suunto USA Vice President and Business Manager. "They understand our brand image, our products and our people, and it’s a good fit."
Outside Media specialises in speaking to media professionals about outdoor specific brands to shape a compelling story. The PR agency’s aim is to ‘heighten industry, community and media brand awareness of their clients on local, national and international levels through responsible and fascinating exposure.’
