TYR backs German Swimming Federation

Posted by By Gary Roethenbaugh at 18 May, at 00 : 00 AM Print

TYR Sport Inc has extended its international footprint with the sponsorship of the German Swimming Federation (DSV). TYR becomes the ‘Official Deck Apparel Supplier’ to the largest swim federation in the world (580,000 members).

The partnership extends through to 2013. TYR will outfit the national team on deck, during public and personal appearances and will provide Tracer technical suits to all federation members that choose to compete in TYR.

“Signing the German Swimming Federation (DSV) is an incredible achievement for our brand,” said Franck Horter, TYR’s General Manager for Europe. “The DSV is currently the largest federation in the world and has a unique tradition and a history of high performance swimmers. TYR is deeply engaged in making this partnership a big success for the federation and TYR.”

“In addition to being the premiere American performance swim brand, TYR is becoming the most recognisable brand on the international level in swim and triathlon,” said TYR’s Executive Vice President Steve Furniss. “To welcome the German Federation into our growing family only strengthens our ties to the global market.”

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