US triathlete is cereal success with Wheaties FUEL

Posted by By Gary Roethenbaugh at 4 June, at 00 : 00 AM Print

Three-time US Olympic triathlete Hunter Kemper is among five of US sports’ biggest names currently featured on the box of the new Wheaties FUEL breakfast cereal.

Kemper and the other participating athletes were involved with the creation of the cereal from the outset. Details on the process, including a six-part web series that chronicles the development of the new Wheaties FUEL, can be viewed at: www.wheaties.com/evolution.

“It was a great experience to work with [sports nutritionist] Dr Ivy and the other athletes in this more than year-long process to develop the next evolution of Wheaties,” said Kemper. “We went through many stages from conception to completion, and I think we ended up with a nutritious and great-tasting breakfast cereal.”

www.wheaties.com
www.usatriathlon.org

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