Hot on the heels of announcing significant year-on-year sales growth for the fifth year running, Aqua Sphere UK is revealing its largest consumer advertising campaign to date.
Created for the Aqua Sphere Group by Publicis, one of the largest advertising agencies in the world, the global campaign promotes the new Naiad range of fitness swimwear which, thanks to its Body Control System, helps women to look good, feel good, and be more comfortable.
Aqua Sphere UK is placing full page versions of the advert across leading UK women’s lifestyle magazines from February onwards and firmly believes the campaign will boost the profile of its performance swimwear.
The stand-out creative spotlights the US swimmer Amanda Beard who is a four-time Olympian, model and mother and is designed to encourage women everywhere to better enjoy swimming for fitness.
In tandem with the performance swimwear ad, Aqua Sphere’s distinctive eyewear range has increasingly been seen on reality TV programmes watched by millions. This range is complemented at retail with swimwear, bags, caps, towels and accessories, ‘building comprehensive quality displays to meet every swimmer’s need.’
Appreciating the constraints placed on retail space, Aqua Sphere has created merchandising packages to suit all areas, from compact counter displays to comprehensive Swim Zone concepts.
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