Hydrapak Shape-Shifts into 2012

Hydrapak, a premium supplier of active lifestyle hydration equipment, has introduced its Shape-Shift Reservoir for 2012, billed as ‘a revolutionary engineered drink system with virtually universal brand and pack compatibility; providing a true advantage for consumers upgrading or enhancing their hydration ready packs.’

The Shape-Shift was created to address the need for a reservoir that could maintain shape control, while still offering an easy cleaning feature,” said Hydrapak President Matt Lyon. “Whether they’re using the Shape-Shift for big-wall climbing, off-piste skiing, single-track riding or trail running, active outdoor athletes will appreciate the balance and utility offered by the reservoir.

“It’s a big leap for hydration management and should enhance our customers’ sense of security in taking on challenging activities while staying hydrated.”

Shape-Shift Reservoir
The patent-pending Shape-Shift Reservoir, available in 100-ounce (3 litre) and a 70-ounce (2 litre) models, is constructed with an interior form-supporting Snap-Zip baffle which enhances the structural integrity of the reservoir, without giving up the trademark cleaning features that Hydrapak is known for.

Zipping the baffle flaps together controls the shape of the reservoir, making it easier to slide in and out of the backpack, while reducing sloshing and improving backpack ventilation. Disengaging the baffle then allows for greater carrying capacity as well as the ability to reverse the reservoir for cleaning.

The Shape-Shift Reservoir also features a stronger, easier to grip Superslider closure system with a built-in handle for easy attachment; a Straight-Shot Plug-N-Play to accommodate standard inserts used by filtration companies; and a Hydraflex Tube for improved kink-resistance and better draping.

The Shape-Shift will be featured prominently at the Hydrapak booth (#7010) at Outdoor Retailer on 4-7 August in Salt Lake City, Utah, anchoring an ambitious new Point of Purchase component stand and tray. The POP set-up will be available to retail partners this summer, and features a dozen Shape-Shift reservoirs in 3 litre and 2 litres sizes; surge valves and tube brushes; replacement tubes, clips and tube kits; and Straight-Shot Plug-n-Play sets.

The reservoir will be featured in four packs within Hydrapak’s 2012 line – the Morro, Jolla, Laguna and Big Sur and available to all OE Partners.


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