Amway North America has signed a four-race expo partnership agreement with World Triathlon Corporation (WTC), owner and operator of the global Ironman series. Attendees at Ironman Lake Placid, the Aquadraat Sports Ironman US Championship, the Ironman World Championship 70.3 and Ironman Florida will now also have an opportunity to enter the Amway Ultimate Ironman Triathlete Sweepstakes to win a range of prizes.
In addition to introducing Amway’s NUTRILITE brand to a new audience, the expo partnership initiates the Amway Ultimate Ironman Triathlete Sweepstakes for 2012. Ironman race attendees will have a chance to enter the sweepstakes to win first, second and third place prizes. Contest entries can be made by visiting an Amway display at the following four partnered locations and dates:
- Ironman Lake Placid: 19-22 July 2012
- Aquadraat Sports Ironman US Championship: 8-11 August 2012
- Ironman World Championship 70.3: 6-9 September 2012
- Ironman Florida: 31 October – 3 November 2012
The Amway Ultimate Ironman Triathlete Sweepstakes began at midday ET on 19 July 2012 and ends at midday ET on 3 November 2012. No purchase is necessary and official rules can be found at on-site Amway displays at all four partnered Ironman races.
“The partnership is a fantastic opportunity for Amway to introduce its premium brand of NUTRILTE vitamins, minerals and supplements to a key target audience of health and fitness aficionados,” said Jori Hartwig, Amway North America’s Vice President of Marketing. “The NUTRILITE brand is all about the quest for optimal health, which is clearly a journey that Ironman participants embrace.”
Amway offers a variety of nutritional products under the NUTRILITE brand, including multivitamins, weight management and sports nutrition. Several NUTRILITE products currently carry the NSF Certified for Sport seal, including the brand’s flagship multivitamin multimineral supplement, Double X, Concentrated Fruits and Vegetables, Daily Multivitamin/Multimineral and more.
Supplements that carry the NSF Certified for Sport mark have undergone the rigorous standards established through the NSF Athletic Banned Substances Program. This minimizes the risk that a dietary supplement or sports nutrition product contains banned substances when taken at the recommended serving size.
“We are excited to have Amway as an expo partner this year,” said Erik Vervloet, Chief Marketing Officer at WTC. “Our brands have closely aligned beliefs regarding quality and excellence and the products are perfect for our athletes who are extremely committed to health and nutrition during training. We look forward to Amway having a presence at several of our most popular Ironman events this season.”
Based in Ada, Michigan, Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc is led by Chairman Steve Van Andel and President Doug DeVos. Global sales for the Alticor group of companies, which include Amway, Access Business Group LLC and Alticor Corporate Enterprises (ACE), reached US$10.9 billion in 2011.
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