As South African IT services company BSG notes, it has been involved in the sport of triathlon since 2007 in what appears, at the surface, an odd relationship. However when speaking to Greg Reis, CEO of BSG, the association becomes less odd and instead enviable: it’s not about what the company does but more about the why…
BSG is passionate about being a proactive force for positive change, making a difference in everything it does. As an IT professional services company, BSG partners with clients to unlock their potential and accelerate their performance through consulting services and software development. BSG views the national Triseries in South Africa as a platform to support its purpose… The company wants to make a difference in the community and inspire people to enjoy healthy, outdoor activity.
BSG has been actively involved with the sport of triathlon through sponsoring the well-known BSG Energade Triseries for the past four years and believes that there is still significant potential to be unlocked, with the company taking full ownership rights from 2012 for the Triseries: it’s now officially known as ‘The BSG Triseries’.
Greg Reis, CEO of BSG, said “BSG aims to accelerate both the growth of and the participation in the sport of triathlon. Our vision for the Triseries remains constant – making healthy outdoor living fun for all members of the family and addressing our country’s dire need to support the education of our nation’s children.”
Reis added, “We’re really excited about the potential that remains untapped. BSG will continue to invest to achieve this vision – to really use the Triseries as a platform to create positive change in the lives of everyone who is touched by this event in some way. BSG will continue to apply our passion for positive change with the Triseries.”
Investments include: professional event management; improved online entry processes; regular athlete communications, utilising social media; and overall race-day format enhancements to ensure enjoyable and safe racing for all involved. The aim is to deliver a race that is accessible, do-able and fun, especially as a welcome mat for first-time triathletes.
The company was the winner of the inaugural Discovery Healthy Company Index in 2011, and actively promotes wellness with staff members: the Triseries is an extension of putting its money where its mouth is.
During the past four years, BSG has invested significantly in the growth of the sport with participation in the Triseries increasing by 44% (3,952 race participants in 2007 to 5,690 race participants in 2011). BSG also sponsors an Elite Triathlon team, of which three triathletes are competing at the 2012 London Olympics: Kate Roberts, Chris Felgate and Richard Murray.
To make a real difference, BSG believes that investment in education is vital for the future of South Africa and the company continues to partner with the LEAP Science and Maths School, which aims to transform educationally disadvantaged communities in South Africa through mathematics and science-focused education initiatives.
At this year’s Triseries all race participants automatically become ‘Education Heroes’ by donating R10 of their entry fee towards LEAP, helping the organisation reach a target of R 1 million in 2012. Participants can also raise additional funds for LEAP by requesting their network of friends, colleagues and family make a pledge through the BSG ‘MyPledge’ initiative on their behalf.
In this way, the BSG multisport community can make a significant contribution towards building a new school for LEAP.
As noted by BSG, ‘the Triseries is a platform that is elevating the company’s brand, but more importantly supporting its purpose.’
BSG Triseries dates:
- Buffelspoort Dam, Northwest Province – 30 September 2012
- Abrahamsrus, Sasolburg, Free State – 14 October
- Hartbeespoort Dam, Northwest Province – 21 October
- Brandvlei Dam, Worcester, Western Cape – 11 November
- Vanderbijlpark, Emerald Casino, Gauteng – 2 December
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