High5 partners with eight TriStar events

TriStar, the expanding international triathlon series has confirmed a partnership with High5, the fast-growing sports nutrition company, for eight European destinations in 2012. Participants at TriStar Mallorca, Salzkammergut, Worms-Germany and Kufstein have already benefited from this fruitful partnership; and the upcoming TriStar races in Milton Keynes (next week), Estonia, Madrid and Split will now also have High5 on board as the exclusive sport nutrition partner.

High5 is providing a wide range of nutritional products for TriStar athletes in these eight events, helping athletes to perform at their best. High5 and TriStar are working with a specific nutrition concept in these races through pre-event information and advice, and developing a full support program, with High5 products at triathletes’ disposal at all TriStar Energy Stations before, during and after the races.

Michael Atkinson, High5 Director said “We’re really pleased to be involved with the TriStar this year. The events are well organised and offer a great platform for athletes that want to have a go at a triathlon. For improved riding performance High5 EnergySource contains a new 2:1 fructose formulation for 40% greater energy delivery and it’s very easy on the stomach. You can find lots of advice on how to fuel your next ride in our Faster & Further Nutrition Guides and we are also working on a TriStar 111 Nutrition Concept so that we’ll see you at the finish line with a smile on your face.”

The High5 Faster & Further Nutrition Guides apply latest scientific findings, to provide step-by-step nutrition guides for each sport, race distance, race day weather and athlete body-weight. The guides are practical, easy to follow and ensure an optimum performance boosting intake of carbohydrate and caffeine.

“We are excited to partner with High5 because it means we are supporting the empowerment of TriStar athletes, helping them to accomplish their goals and to have more fun while they are racing!” said Laurent Gauthier, President of Star Production SARL.

For a chance to win an entry to a High5 Partner Event in the TriStar Series, athletes can visit the High5 Facebook Page. To celebrate the new partnership, High5 is also giving away a Race Faster Pack to the next 50 athletes that sign up to TriStar111 Milton Keynes.



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