On Running – the Swiss sports start-up that is ‘re-inventing the running shoe’ – and multisport team and coaching specialist, teamTBB have confirmed a global partnership.
Singapore-based teamTBB – ‘the world’s premiere triathlon team’ – is a major player in professional triathlon, representing and managing more than 20 pro athletes across multiple nationalities and international training bases. teamTBB has chosen On after several of its leading athletes have been winning races in the brand’s high-tech shoes.
On embodies its mission’From athletes for athletes’. The up-and-coming brand’s patented CloudTec system has been developed by On Co-Founder Olivier Bernhard together with Swiss engineers and biomechanics. His 15-year career as a an elite athlete was highlighted by six Ironman wins, three duathlon world championship titles and the third-fastest Hawaii Ironman running split ever (2:41).
teamTBB’s Caroline Steffen (SUI), David Dellow (AUS) and Daniel Halksworth (UK) have already flown to Ironman victories in their On shoes. Steffen has dominated the field this year winning the ITU Long Distance World Championships, the Asia-Pacific and the European Ironman Championships; Dellow defeated a world-class field at Ironman Cairns; and Halksworth took glory in his Ons on home-turf at Ironman UK.
At the Ironman Asia-Pacific Championships, Steffen improved her personal marathon record by 5 minutes and came only 50 seconds short of the Ironman World Record. James Cunnama (SA), Stephen and Bella Bayliss (UK) have also trained and reached new personal bests in On Running shoes.
teamTBB Coach Brett Sutton has followed On from its early days. Sutton is now convinced by the On shoes and wants all his athletes to train and race in them. Thus, under the partnership, all teamTBB pro and scholarship athletes will be training and racing in On’s innovative running shoes.
Brett Sutton said “I was struck by the simplicity of the On’s construction and by its function when I first tested prototypes of the shoe a few years ago. It was no surprise for me to see Caroline and Daniel improve their run within a short period of time. I want all my athletes to be given the edge by running in these shoes. The On is bringing innovation to the sport and I am convinced they are the future of running.”
On’s Olivier Bernhard noted “teamTBB is the strongest and most professionally structured triathlon team in the world. Being chosen by teamTBB proves the value of our shoe innovation. Many teamTBB members are strong role models in their communities and I am excited to be working with them.”
The three year global partnership officially begins on 1 January 2013. However, most teamTBB athletes are already racing in the shoes. Steffen and Dellow raced in the On Cloudracer competition model in the Ironman World Championships on 13 October 2012.
On Inc is a young Swiss Zurich-based sports company with a simple mission. The team of sports scientists and running enthusiasts, around world-class athlete Olivier Bernhard (triple world champion and six-times Ironman winner), strives to elevate running to a sport that’s not just healthy but fun, too.
The On running shoe has already earned the prestigious ISPO Brand New Award for Sports Innovation, and continues to win technology and design prizes all over the globe. The CloudTec system is protected by worldwide patents. And just two years after the initial market launch, On shoes are available at more than 500 specialist running retailers in 18 countries across Europe, North America and the Asia-Pacific region.