Endurance Films, the leading producer and distributor of endurance sports training multimedia, has today announced the line-up of its 2012 Endurance Films Racing Team. The Endurance Films Racing Team is comprised of dedicated and competitive age group triathletes who ‘represent the best spirit of the multisport community’.
This unique initiative developed in 2011 by Endurance Films has attracted support from major endemic sponsors that see value in the involvement and visibility the Racing Team offers. Aqua Sphere’s Swim Division Manager Todd Mitchell said, “We are extremely proud to be working hand-in-hand with the Endurance Films Racing team and to further establish our brand in the multisport community.”
Aqua Sphere is new to the list of Endurance Films Racing Team sponsors, which already includes Champion System, TrainingPeaks, SweatVac and more.
“The synergy between supporting age group athletes and leveraging the resulting B2B relationships is remarkable,” said Endurance Films’ CEO, Eric Feller, “Our sponsors experience an amazing level of grass roots and viral marketing tailored specifically to their target audience.”
To this end, Endurance Films dedicates multiple social networking platforms for racing team members and counts corporate ambassadorship as a primary and contractual responsibility.
“Triathletes are always talking triathlon,” adds Endurance Films VP, Danny Kolker, “and when we can steer that dialogue toward marketing messages favouring us and team sponsors, it’s a win for everyone involved. As the team grows both in number and demographic range, so will our collective word-of-mouth power.”
In this, the second year of competition for its team, Endurance Films welcomes six new athletes to a roster of eight returning members from 2011, selected from hundreds of applicants across the country. Also on board for 2012 are the Endurance Films Racing Team sponsors, which include the previously mentioned Champion System, TrainingPeaks, SweatVac and Aqua Sphere as well as Jack Kane Custom Bicycles and EcoSportsBottles.com. The 2012 Endurance Films Racing Team will debut at USA Triathlon’s Age Group Nationals on 17-18 August in Burlington, Vermont.
Endurance Films is a recognized leader in full service HD video production focusing on the production and worldwide distribution of endurance sports training multimedia and entertainment. With partnerships spanning from professional athletes and coaches to experts in sports science and medicine, Endurance Films brings a wide range of experience and knowledge to the process of sports video production.
Since 2000, Endurance Films has released top-selling videos in triathlon, marathon, cycling, strength training, yoga and more. Endurance Films is the official film production company of USA Triathlon and a member benefits provider for USA Cycling.