PepsiCo’s sports nutrition brand Gatorade and leading multisport accessories provider FuelBelt have today announced a national, US multi-year partnership. According to the companies, this reinforces their ‘commitment to providing innovative and convenient sports fuelling solutions, including sports nutrition and equipment, to [an] elite group of athletes.’
This collaboration is seen as a natural fit for the two brands that are pioneers in endurance fuelling and are present on race courses nationwide across the US.
Through the new partnership, FuelBelt and Gatorade will provide complete customized sports fuelling systems and endurance fuelling education for training and performance. Endurance athletes will now have ‘a one-stop shopping experience with the opportunity to purchase FuelBelt and Gatorade endurance product packages when signing up for select endurance races.’
The endurance line of Gatorade products will also be sold in tandem by FuelBelt’s national network of sports specialty representatives – giving run, tri, bike and outdoor stores the ability to provide their customers with ‘the best nutrition and hydration solutions on the market.’
Beyond bringing convenience to training, the joint marketing efforts will also educate athletes on their endurance fuelling needs and solutions for fuelling on-the-go.
“FuelBelt and Gatorade are two iconic brands that will reshape the way athletes think about sports nutrition during training and racing,” said Vinu Malik, FuelBelt Founder & CEO.
“Together, we have a tremendous opportunity to improve the experience of endurance athletes by introducing them to the best sports nutrition and delivery systems in the world. Our teams are working closely to bring innovative solutions and widespread availability of Gatorade and FuelBelt products through special retailers across the country.”
“We are pleased to partner with FuelBelt, a company that is just as dedicated to advancing the fuelling and performance needs of endurance athletes as we are,” added Morgan Flatley, Gatorade Vice President of Brand Management.
Flatley continued, “We look forward to sharing our insights and learnings to continue to meet the needs of endurance athletes, expanding our network and giving athletes greater access to the Gatorade endurance line of products that are sure to come from this partnership.”
The full Gatorade G Series Pro collection is now available through specialty retailers, across the US and internationally, and also via Fuelbelt.com or by calling FuelBelt’s customer service team at +1 888 666 2358.