Tyr makes a big splash as Set Up Events’ series wide sponsor
Posted by By Gary Roethenbaugh at 25 January, at 12 : 49 PM Print
Set Up Events, a leading producer of triathlons, running and endurance events across the US, has announced today that it has partnered with TYR – with the swim and tri brand on board as the Official Swimwear and Swim Accessory Sponsor for all of Set Up Events’ triathlon series.
The TYR sponsorship, which runs through to 2013, includes category exclusive rights as the Official Swimwear and Swim Accessory Sponsor for each series. These includes the Inside-Out Sports North Carolina Triathlon Series, Go-Tri Sports South Carolina Triathlon Series, TrySports Series, Virginia Triathlon Series, Maryland Triathlon Series and the newest Georgia Triathlon Series.
“TYR is proud to partner with Set Up Events, one of the nation’s largest triathlon production companies,” said Ryan Dolan, Vice President of Sales for TYR. “With a growing number of races and competitors, the Set Up Events series is an opportunity for TYR to reach triathletes at the grassroots level.”
“It has been a successful partnership in previous years of working with TYR, and we are excited to take this to the next level,” added Bill Scott, CEO of Set Up Events. “TYR is a recognized leader in swimwear and swim accessories, and it’s great to have such an innovative, performance-focused company aligned with Set Up Events and our triathletes.”
The sponsorship was secured by John Jones of fortyninegroup, the official strategic marketing agency of Set Up Events.
Set Up Events, one of the US nation’s largest producers of triathlons, is a full-service production, registration and timing company for participatory sports, triathlon and running events. In 2012 Set Up Events will produce over 140 triathlons in 8 states totaling over 64,000 registrations.
TYR engineers technical apparel and equipment for swimmers and triathletes. Named for ‘TYR’, the Norse god of warriors, the company was started by athletes and is populated by athletes. The cultures and communities of competitive swimming and triathlon pervade TYR’s offices, with company ‘dedicated to re-imagining technologies that help athletes attain peak performance.’
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