5430 Sports, the Boulder-based sports event management company founded in 2004 by Barry and Jodee Siff, will once again direct the very popular Boulder Downtown Running Series. As 5430 points out in its latest release about the re-emergence of the company – the Boulder Triathlon Series, which was once a part of 5430 Sports, will remain under the direction and ownership of Ironman.
This follows the acquisition of five key 5430 Sports events – the 5430 Sprint Triathlon, Boulder Peak Triathlon, Boulder Kids Triathlon, 5430 Long Course Triathlon and Wild on Windsor Triathlon – by Ironman brand owner World Triathlon Corp (WTC) in 2009.
“We originally took over the Boulder Downtown Running Series out of our love for the events,” said Barry Siff. “Ironman has done a solid job of operating the races for the past two years and we very much look forward to being involved again while continuing to grow this series. We’re excited about the opportunity for 5430 Sports to reestablish itself as a leading sports event management company, focused on high quality athlete experiences.”
One change to the Boulder Downtown Running Series is the cancellation of the Uni-Hill 2K. 5430 Sports plans to add a third replacement race to the series, which will most likely take place in September. The dates for the other Boulder Downtown Running Series events are the West End 3K, on 19 July, and the Pearl St Mile on 9 August.
Prize money will continue to be offered at each event, as well as for the series, to the top male and female competitors and top masters’ finishers. In addition, 5430 Sports will continue its emphasis on youth participation, offering children’s races at each event equal to one-half the distance of the adult race. These are for open to kids 11 years old and under.
5430 Sports was founded in 2004, starting with one small triathlon. By 2009, this had grown to eight events, and serving over 7,000 participants. Most notable among the events were the Boulder Peak Triathlon, the 5430 Sprint Triathlon, and the Boulder Downtown Running Race Series (including the Pearl St. Mile). In June 2009, WTC/Ironman purchased all of 5430 Sports’ events. In March 2012, however, the founders of 5430 Sports – Barry & Jodee Siff – regained ownership of the name, 5430 Sports, as well as the running race series.