ASICS Europe continues to grow its business across the European continent by delivering an overall year on year net sales increase of 5.7% between January and March 2012.
The sports performance brand performed particularly well in the running apparel category, with a reported sales increase of 34%. According to the company, this moved ASICS up close to the number three position in the performance running clothing category.
The brand recorded significant revenue increases in ‘core performance sports’ categories, such as tennis, which posted significant growth in footwear and apparel, alongside indoor sports and sports accessories.
The main markets that contributed to the revenue growth across Europe were Germany and France with continued solid single digit growth. ASICS Scandinavia and the brand’s European distributors provided strong double digit growth; whilst Spain, Poland and Russia delivered ‘outstanding figures’.
Sales in ASICS’ own retail outlets increased by more than 50%.
NPD Sports Tracking Europe data for Q1 2012 indicates that ASICS is growing at a faster rate than the total sports footwear market, with 9% growth for ASICS run footwear compared to 6% overall market growth.
In kids running footwear ASICS doubled its business and in trail running ASICS claims a position as the fastest growing footwear brand in Germany and France. In tennis ASICS reinforced its position amongst the top three, with ‘outstanding above market growth rates’ in Italy, Spain and France.
NPD also shows the ASICS natural running collection – ASICS 33 – to be the ‘third biggest concept’ within the natural running category in Germany, only six months after the brand’s launch.
According to ASICS, recent market research data shows that ‘ASICS – as the only main sports brand – has been able to significantly increase its brand awareness and consideration for two consecutive years, showing the impact of ASICS’ marketing and advertising initiatives in the region.’
Alistair Cameron, CEO of ASICS Europe BV said, “Despite a challenging economic environment, Spain, France, Germany and the Nordic regions in particular continue to grow above our expectations and we are pleased with the company’s growth across Europe as a whole.
“We have a positive outlook for the rest of 2012 and we are confident that our success as a true sports performance brand will continue to produce great results.”