Energy bar maker Bonk Breaker – the official energy bar for all US Ironman, Ironman 70.3 and 5150 Triathlon Series events – has unveiled its tenth flavour creation, Almond Cherry Chunk. The fast-growing company has created ‘a freshly baked bar that combines tart cherries, a hint of dark chocolate, and a raw almond butter base.’
Like all Bonk Breaker flavour variants, the new bar is gluten-free, dairy-free and soy-free made using all-natural ingredients. The new bar packs 15g of protein and is the company’s second high protein bar, joining the popular Peanut Butter & Jelly High Protein product variant.
Bonk Breaker founder Jason Winn said, “Our goal is to make sure that every Bonk Breaker combines incredible flavour with an outstanding nutritional balance. While we’ve become known for our high performance energy bars, we’ve also had an incredible number of requests for a second high protein bar that can be used as a recovery bar or even as a meal replacement.”
Bonk Breaker co-owner Chris Frank added, “We now have ten great flavours in our line-up, and every new bar that we create has to be special and unique. Jason (Winn) and I sat down with the idea of creating our second high protein bar with a raw almond butter base, a premium ingredient that we knew would be a perfect starting point.
“As always, we relied on our ‘research department’ – our customers and Team Bonk Breaker athletes – to provide us with feedback. The resulting flavour and nutritional properties are amazing. The new bar is incredibly moist and the flavour is extraordinary.”
In addition to being a good source of dietary fibre and vitamin C, cherries provide a wealth of antioxidant nutrients that possess anti-inflammatory properties. Raw almond butter contains several essential water soluble and fat soluble vitamins, protein and omega-3 fatty acids.
The official energy bar for all US Ironman, Ironman 70.3 and 5150 Triathlon Series events, Bonk Breaker sponsors professional and amateur athletes, teams and events throughout the sports spectrum.
Sponsored athletes use Bonk Breakers in competition and while training, and provide feedback for new product creation and innovation.
Created in 2006 by Jason Winn while training for his first Ironman triathlon, Santa Monica, California-based Bonk Breaker is sold throughout the United States and in eight countries internationally. The brand sponsors Team SpiderTech (UCI Pro Continental), Kenda 5-hour Energy Pro Cycling, Hincapie Sportswear Development Team, four-time world champion track cyclist Sarah Hammer and top triathletes Angela Naeth, Lesley Paterson, and Heather & Trevor Wurtele.
Amongst the Team Bonk Breaker athletes, Team USA Olympic track cyclists Sarah Hammer, Dotsie Bausch and Jennie Reed will ride the team pursuit at the London 2012 Olympic Games.
Team Bonk Breaker also ‘includes many other exceptional athletes around the globe.’