The CEO Endurance World Championship is a gruelling three-day, six-stage event hosted at Blackberry Farm in Knoxville, Tennessee. Held from 13-16 September the event will crown the winner the ‘Fittest CEO’. Recently signed sponsors include insurance organization Chartis, business media giant Forbes, and endemic multisport industry sponsors Cervélo and Zoot.
Cervélo is sponsor of the two bike stages of the event, and will offer technical advice to the CEOs, as well as a special offer on its latest top-of-the-line road bike. Representatives from Chartis’ Private Client Group will be on hand to share how insurance plays an important role in wealth management strategies, especially for the C-suite executive.
Forbes will run a full page ad highlighting the winners of the event; and Zoot will outfit the CEO athletes in their latest cycling, running and casual apparel. In fact, one of the CEO Endurance competitors is Martin Franklin, CEO of Jarden Corp, parent company of K2/Zoot.
The CEO Endurance World Championship event itself is hosted by Life Time Fitness’ CEO Challenges division, and will be filmed and edited for an upcoming TV show (‘The Fittest CEO’) on NBC, CBS, Fox and other networks.
25 CEOs have been exclusively invited to take part in the event, with the champion winning the crown of Fittest CEO and the ability to donate up to US$50,000 to the charity of their choice.
Other competitors in the CEO Endurance World Championship include Andy Palowitch of ITT Exelis in Virginia, Francois Lambert of Montreal from the popular French Canadian TV show ‘Dans L’Oeil du Dragon’ (Dragons Den), and previous CEO World Champion Frank Karbe of Exelixis in San Francisco.
The CEO Endurance World Championship is set up ‘to fairly identify just who is the fittest person in the competition in two categories – under-50 and over-50.’ Competitors will be faced with six tests of endurance over three days, including a 25 mile elimination bike race, a Spartan Race obstacle course, uphill bike race, 10K elimination run, 1.5K swim, and culminates with a tough 6-mile cross country run.
“The demand for this event has been unlike anything else in our 12 year history,” said Ted Kennedy, President of CEO Challenges. “The strong appeal from CEOs appears to be the ability to go head to head with the fittest CEOs in the world, and also to donate a sizeable sum of money to a charity that is very meaningful to them.”
CEO Challenges is ‘the world leader in sport competitions designed for Business Owners and C-suite Executives’, with the goal to find the world’s best CEO in several sports. Founded in 2001 with the CEO Ironman Challenge, CEO Challenges has expanded to include CEO Endurance, Triathlon, Cycling, Driving, and Marathon Challenges in spectacular settings worldwide. CEO Challenges is a division of Life Time – ‘The Healthy Way of Life Company’.