Event registration and cloud computing specialist Active Network has partnered with the UK’s number one online fundraiser, JustGiving. The new deal presents a number of opportunities for race director’s utilising Active’s event registration solutions. The aim is to integrate both companies event and fundraising technologies and maximise the benefits for charities across the UK.
The strategic partnership will see Active and JustGiving collectively launch an integrated event registration and fundraising tool for UK charities, ‘aimed at helping event managers sell out their events and maximise fundraising, with zero up-front costs.’
Data from JustGiving shows that organised event fundraising continues to grow as a source of income for charities in the UK, with the number of organised events registered on JustGiving increasing seven-fold over the past five years to over 1,600 events. Over the same period, fundraiser participation in organised events has doubled. Yet currently, research suggests just six in ten large charities manage registration for these events online.
Zarine Kharas, CEO of JustGiving commented, “When we ask charities what they’d like to be able to do using JustGiving, online event registration consistently ranks as one of the top requests. The strategic partnership with ACTIVE Network will mean that online event registration and fundraising will soon be an integrated process. By bringing together our market leading expertise in fundraising and event management, we hope to revolutionise the way charities and companies manage and grow their event fundraising.”
The new tool will allow event participants to sign up for an event online in minutes, pay securely and begin fundraising immediately. It will allow charities, companies and event managers to coordinate and manage their event registration and marketing online, with the option to build in automatic fundraising page creation for each event participant. Organisations granted advance access to trial the new solution in its early phase include, Barnado’s, Brighton Marathon, KPMG and Maggie’s Centres. Phase one of the launch is planned in the UK starting in Autumn 2012.
“ACTIVE Network and JustGiving’s tool has been very beneficial for the Brighton Marathon, which has ambitious fundraising goals,” said Tom Naylor, Event Director for the Brighton Marathon. “We’re already seeing a considerable increase in the number of fundraising pages created. Thanks to ACTIVE and JustGiving’s new solution, 320% more people have created a fundraising page compared to the same period last year.”
“We believe that by managing their events online, charities, companies and event managers can save significant time and boost fundraising,” added Sejal Pietrzak, SVP International at ACTIVE Network. “With JustGiving, we will create a streamlined way for charities to bring together event registration and fundraising, while eliminating the need for any up-front investment on their part.”
To learn more about the new tool, and how it can help with next fundraising, race directors and charities can visit: www.ACTIVEnetwork.co.uk/mktg/justgiving.htm.