Competitor Group and Brooks ‘rock on’ in marathon partnership

Posted by By Gary Roethenbaugh at 2 February, at 11 : 17 AM Print

Competitor Group Inc (CGI) and Brooks Sports Inc have confirmed a multi-year, multi-category sponsorship renewal. The new deal sees Brooks continue as the official footwear and apparel partner of CGI’s Rock ‘n’ Roll Marathon Series.

“We are proud to extend our successful partnership with Brooks, who owns the number one market share position in specialty running,” said Scott Dickey, President of CGI. “We see this renewal as a great sign of the confidence that Brooks has not only in the Rock ‘n’ Roll Marathon Series, but in the entire Competitor Group platform and the continued growth we see in running.

“We look forward to working together with Brooks to extend the reach of the Rock ‘n’ Roll Marathon Series and help increase exposure of the Brooks brand.”

In addition to exclusive rights as the official footwear and apparel sponsor of the Rock ‘n’ Roll Marathon Series, Brooks’ sister brand, Moving Comfort, remains the official sports bra for the series. Also a leader at specialty running, Moving Comfort claims number one position in the sports bra category.

The partnership between two of the running industry’s most well-respected and recognized names has been successful, and featured the launch of the Brooks’ Run Happy Cavalcade of Curiosities, a running-inspired carnival experience that has toured the US since 2010.

“Partnering with Rock ‘n’ Roll over the last two years has given us a great opportunity to share the Brooks brand and our ‘Run Happy’ philosophy with thousands of avid runners,” said Dave Larson, Brooks Vice President of Marketing. “We are excited to extend our contract with Competitor and look forward to enhancing the race weekend experience for more runners as the series continues to expand and grow.”

According to CGI, over 450,000 professional and amateur athletes from all over the world will participate in a Rock ‘n’ Roll Marathon Series event in 2012. The series has expanded to 24 regional markets in North America.

The renewed agreement with Brooks underlines the running brand’s position and will help Brooks reach new audiences and expand awareness of its performance running footwear and apparel, including PureProject, the brand’s new lightweight footwear collection. During the partnership with CGI, Brooks will participate in a number of marketing activities, including a growing presence in social media.

www.competitor.com
www.BrooksRunning.com
www.RunRocknRoll.com

All news Event news Sponsorship Events/races, Run, Sponsorship