‘Created for Ironman athletes’… new, clearer labelling from PowerBar

New labelling for PowerBar’s PERFORM and RECOVERY sports drink powders makes a clearer distinction of the sport nutrition brand’s association with Ironman, and makes for a more distinctive product on-shelf.

(PERFORM sports drink by serves as the Official Sports Drink of Ironman in 2012, continuing a long-standing partnership between Ironman and PowerBar.)

In an open letter to Ironman athletes, the Official Sports Drink of Ironman provides a brief explanation of the labelling changes…

Dear Ironman athletes,
You may have noticed that PERFORM and RECOVERY sports drink mixes have a clean new look! Rest assured, they are the same great-tasting products – we have just improved the label so it is easier to find on busy store shelves.
After hearing direct athlete feedback, we dialed up the PowerBar logo, switched to the distinctive Ironman logo, renamed ‘Restore’ to ‘Recovery’, and changed to colors consistent with similar PowerBar products. We’re sure you’ll easily find the new PowerBar PERFORM and RECOVERY sports drinks mixes in-store as you prepare for your next event. You can also simply order them online at www.shop.PowerBar.com.
Good luck!
-The PowerBar Team

www.ironman.com
www.powerbar.com

 

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