‘Created for Ironman athletes’… new, clearer labelling from PowerBar
Posted by By Gary Roethenbaugh at 5 September, at 10 : 41 AM Print
New labelling for PowerBar’s PERFORM and RECOVERY sports drink powders makes a clearer distinction of the sport nutrition brand’s association with Ironman, and makes for a more distinctive product on-shelf.
In an open letter to Ironman athletes, the Official Sports Drink of Ironman provides a brief explanation of the labelling changes…
Dear Ironman athletes,
You may have noticed that PERFORM and RECOVERY sports drink mixes have a clean new look! Rest assured, they are the same great-tasting products – we have just improved the label so it is easier to find on busy store shelves.
After hearing direct athlete feedback, we dialed up the PowerBar logo, switched to the distinctive Ironman logo, renamed ‘Restore’ to ‘Recovery’, and changed to colors consistent with similar PowerBar products. We’re sure you’ll easily find the new PowerBar PERFORM and RECOVERY sports drinks mixes in-store as you prepare for your next event. You can also simply order them online at www.shop.PowerBar.com.
Good luck!
-The PowerBar Team
www.ironman.com
www.powerbar.com
Related Posts
-
22 May at 13 : 00 PM 0
ITU opens bid process for 2014 World Triathlon Series
-
21 May at 22 : 35 PM 0
Toughest yet as Tough Mudder goes long course
-
21 May at 17 : 05 PM 0
Henman Comms works with Team Carbon Bikes on new bespoke brand
-
21 May at 14 : 46 PM 0
Early bird pricing and speakers confirmed for Growth & Globalization of Triathlon London Conference
