Emerging markets continue to power growth for Shimano in first half 2012

Shimano Inc has reported that consolidated net sales rose 15.3% in the first half of 2012, with a 43.5% surge in consolidated income. Focusing specifically on its bicycle components division, Shimano reported sales of ¥98 billion – up 16.3% year on year. Operating income for Shimano’s bike business increased 41.8% to ¥20 billion.

Shimano noted that sales in Europe, a key market for the company, remained at virtually the same level as in the 2011 period even with the unsettled weather across the region. North American sales were more buoyant, thanks in part to a mild winter and stable spring weather.

Emerging markets continued their strong growth path, notably China, where demand for sports bicycles remained high. Shimano also noted its ‘strong following in South East Asia and South America, markets where demand for sports bicycles is rising rapidly.’ In contrast, sales in Japan were more lacklustre, with the knock-on impact of a harsh winter seen as a contributing factor.


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