Endura aims to shine at Eurobike 2012

Scottish cycle clothing provider Endura has a lot up its sleeve for this year’s Eurobike show, with a wide range of new products ready to be launched. Since cyclists’ safety on the roads is an important issue for Endura, the Livingston-based company has completely overhauled and extended its Luminite collection of high-vis clothing. Meanwhile, Endura’s new high end MTR range could make a XC racer’s heart beat faster, while the popular FS260-Pro range boasts some new performance items for passionate road cyclists – including a discrete and functional take on women’s bib shorts.

Endura will also be launching its first range of Road and MTB helmets, which have benefited not only from extensive rider input but also from the latest computer mathematical modelling techniques. According to the company, ‘the results are outstanding in terms of both looks and performance.’ Endura bike luggage is another exciting product category launch on its way at Eurobike 2012.

Last but not least, Endura’s extensive new high-end light reactive eyewear range will be an eye-opener! In order to accommodate the range of new product offerings, Endura has significantly increased its booth space from last year – there’s even going to be a second floor this year.

Luminite II Collection
The Endura Luminite II range shines with ‘a revolutionary new lighting concept in combination with lots and lots of reflective material.’ Keeping cyclists visible, safe and comfortable is what the Endura Luminite collection has been designed for. Using EN471 approved materials throughout, the range incorporates reflective safety chevrons in a bold, contemporary aesthetic across the collection of jackets, tights, biblongs, gloves, overshoes, helmet covers and backpack covers.

Luminite II LED Unit
This goes into the back pocket of the jacket behind a soft clear silicone hood, which protects it from backpack damage and prevents the rider losing it. The slick, tactile LED unit illuminates the night with 10 lumens for up to 50 hours in variable strobe frequency, is detachable for apparel washing and is interchangeable with other garments in the Luminite range.

MTR Range for XC Racing
The MTR Range has been designed specifically for the more ambitious cross-country rider. Endura has worked closely with UK Olympian pro rider Oli Beckingsale to define and test the concept, features and performance properties for MTR. The products achieve minimal weight targets while retaining comfort, performance and durability. Features are pared-down to the key essentials resulting in a clean contemporary aesthetic with no superfluous details to compromise bulk.

FS260-Pro Range
Endura’s FS260-Pro Collection is a complete range of aerodynamic high performance clothing for road cycling and for continental-style XC/marathon racing that encompasses everything from award-winning legwear, jerseys and versatile jackets to fine gloves, sleek overshoes and practical accessories. For 2013 the range has been even further expanded, adding new women’s items as well as new jersey styles to the extensive FS260-Pro offering.

When it comes to cycling shorts, most cyclists agree that bib versions offer the most comfortable fit – yet the majority of women still ride in non-bib shorts because the available bibshorts may not meet their specific needs.

With that in mind, Endura has now developed the brand-new Wms FS260-Pro Bibshorts DS. With a discrete and functional drop-seat (DS) zipped construction on the thighs, this allows access for comfort breaks without having to fumble about with the bib straps. The light-weight mesh upper bibs with high-cut back and Lycra bound armholes lead the straps down the side of the torso for maximum comfort on the female form.

The broad silicone hem gripper prevents unsightly overcompression on the thigh while preventing the shorts from riding up. Made out of a performance supportive stretch fabric with durable exterior and fast wicking inner, the Wms FS260-Pro Bibshorts DS feature the Wms 600-Series stretch gel pad and selectively flatlocked seams for comfort.

Endura can be found at booth (B5-504) at Eurobike 2012.



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