At the European Fitness Summit (EFS), which took place from 26-28 September in Barcelona, a number of international business deals were initiated. The exclusive event aims at providing ‘a summit meeting of the European key accounts.’ With its home in Barcelona for the past five years, EFS 2012 offered 20 suppliers and 60 buyers a unique opportunity for high-calibre business contacts and deals.
EFS is organised jointly by FIBO organiser Reed Exhibitions Deutschland GmbH and Europe’s leading trade publication for fitness and health ‘body LIFE’.
The European Fitness Summit in Barcelona offers companies from the fitness, wellness and health industry exclusive opportunities for networking. The EFS event is positioned as ‘the place to meet high-ranking decision-makers from leading fitness studios and wellness centres from selected European markets.’
As the organisers noted, those participating ‘suppliers and purchasers are international top personalities in their respective fields and were selected after careful screening.’ The five-star Pullmann Barcelona Skipper Hotel once more offered a unique ambiance in Barcelona, the impressive capital of Catalonia lying directly on the Mediterranean.
FIBO Director Olaf Tomscheit said “The success proves we were right in assuming that the industry needs a high-class event of this type: business contacts at top international level in a relaxed atmosphere, and talks on strategy with experts.”
According to Max Barth, Publishing Manager and Chief Editor with Health and Beauty Business Media GmbH, “EFS is the European matchmaking platform of the fitness industry. ‘Business first’ is the motto here.”
EFS to stay in Barcelona
The organisers, FIBO and body LIFE, have again decided to stage the 2013 edition of EFS in the Catalan metropolis on the Mediterranean. FIBO Director Olaf Tomscheit said “After five years, we had considered trying a new location. However, extensive polling in the run-up to EFS 2012, as well as a survey on site decided us to stay in Barcelona.
“Both the city as well as the location, the Pullmann Hotel, reflect the exclusive nature of the event.” This was confirmed by the applause from participants greeting the announcement of the decision on the second evening of EFS.
The next European Fitness Summit will take place from 18-20 September 2013 in Barcelona.