fortyninegroup, a leading endurance sports strategy and marketing firm, has announced today that it has hired Cortney Martin to the newly created role of Director Of Client Marketing. In this capacity, Martin will be responsible for client marketing initiatives across fortyninegroup’s roster of event, athlete, equipment, accessory, coaching, media and registration clients.
Based in Blacksburg, Virginia, Cortney Martin is in her second year as a member of the Endurance Films Racing Team. As a dedicated and competitive age group triathlete, Cortney finished third in her age group in the Sprint distance, at last month’s USA Triathlon Age Group Nationals.
Cortney will represent Team USA this October in Auckland, New Zealand. She holds a PhD and MSc in Human Factors Engineering, and blogs about her triathlon life as Cort The Sport.
In announcing the hiring, John Jones, fortyninegroup’s CEO, said “I’m extremely excited to welcome Cortney Martin to the company. Cortney’s competitive abilities and enthusiasm for triathlon epitomizes the passion and dedication to endurance sports that is at the core of our company and fundamental to delighting our clients. Not to mention the fact that she has a PhD… so, watch out Google!”
fortyninegroup, LLC specializes in strategic business development, sponsorship and social and traditional media marketing for clients in endurance sports. fortyninegroup’s portfolio of clients includes event, athlete, equipment, accessory, multisport coaching, media and registration companies.