FuelBelt and Ironman launch new hydration collection

FuelBelt Inc, and Ironman brand owner World Triathlon Corp (WTC) have today announced that FuelBelt is the official hydration belt and race day accessories supplier to all Ironman and Ironman 70.3 events worldwide.

FuelBelt and Ironman have collaborated on an exclusive collection of hydration belts and race day accessories, which will be made available at all Ironman events and at specialty retailers around the world. The initial debut of this collection will take place at the Aquadraat Sports Ironman US Championship in August with a launch for retailers at Interbike in September.

“In Ironman, we have found a true partner that values our high quality, innovative products and authenticity in the marketplace,” said Vinu Malik, CEO, FuelBelt Inc, and 36-time Ironman triathlon finisher.

“It’s a perfect match that will deliver tried-and-true gear to athletes of all abilities. Our focus on the athlete experience is our top priority and Ironman events are the right platform for driving this message forward. The Ironman triathlon collection will be strong on function and high on style, which is exactly what Ironman athletes expect from us.”

“FuelBelt has been an important part of our athlete experience for nearly 15 years and is as authentic in our space as any brand could be,” said Erik Vervloet, Chief Marketing Officer at World Triathlon Corp.

He added, “Because Vinu is not only the founder and CEO of FuelBelt, but also a 36-time Ironman finisher himself, he genuinely understands our athletes’ needs and is passionate about helping them achieve their race goals. I couldn’t be happier to continue building upon this relationship with the FuelBelt brand and line of products.”

The new FuelBelt Ironman triathlon collection will be available for retail purchase beginning on 15 September 2012.



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