HED, the US-based pioneer and manufacturer of aerodynamic wheels for cycling, has chosen Barcelona, Spain, for its European showroom. HED International has confirmed that it will soon be opening its European showroom in the Condal area of Barcelona.
The showroom opening is scheduled for the first of November, with the support of numerous cyclists and triathletes affiliated with the HED brand.
HED International will be offering ‘a wide multifunctional space where all [multisport industry] professionals and the general public are welcome.’ Situated on 9th Gomís Street, the new showroom area is spread across two floors – incorporating a studio, showroom as well as a meeting point for the premium wheelset brand.
As HED notes, the new showroom opening in Barcelona can for the first time, provide the opportunity to show clients of various nationalities, whether they be foreigners or press reporters, the complete HED collection along with its accessories. The Barcelona showroom is seen as an ideal space enabling the presentation of new products as well as addressing the interests or concerns clients may have.
The new showroom will be of interest to both casual admirers and HED customers alike, allowing them to contemplate new products of the US brand, ‘as well as some of the unique features that have enabled international cyclists and triathletes to win multiple distance competitions riding HED wheels.’