Custom sports nutrition specialist Infinit Nutrition has launched ISIS, an isotonic solution formulated specifically for female athletes. Infinit notes that, as an isotonic solution, with the same osmolality as an athlete’s blood and body fluids, ISIS is the most efficient way to deliver a nutritional supplement without any stomach distress.
(The osmolality of a drink refers to its dissolved particles and effectively determines the rate at which the fluid moves from the gut and into the bloodstream. A drink with a lower osmolality results in faster absorption than one with a higher osmolality. Hypotonic means that a drink has a fairly low osmolality. A hypertonic drink has a high osmolality; whereas an isotonic drink, with around 5g-8g of carbohydrate, has a similar osmolality to body fluid or blood.) The majority of mainstream sports drinks in regular format, i.e. excluding diet variants, are isotonic.
Infinit Nutrition has developed what it sees as an optimal blend for female athletes using its patented Osmo-fit system that ensures the dissolved nutrition solution will be equal to the osmolality of what naturally occurs in the human body. Designed specifically for female athletes, ISIS blends three different carbohydrates for maximum absorption and calories customized for the female body.
ISIS is made with 100% natural ingredients and has zero artificial sweeteners or colours. It is available in two blends – ISIS and ISIS Endurance. ISIS Endurance is customized with 2g of ultra-pure whey protein isolate that can help to curb hunger and assist with post-race recovery.
As with other Infinit Nutrition products, ISIS is ‘economical and offers more servings for a lower cost.’ One tub provides 16-20 servings, and is ‘customized with the highest quality ingredients and the most accurate formulations for women.’
Formulated for long periods of training or endurance races, ISIS Endurance is available in refreshing Pink Lemonade flavouring and ISIS is available in Grape flavour. Both flavours have had positive reviewers from testers stating that they are ‘not too sweet, taste great warm and will not sour in the heat.’
Each formulation contains the optimal blend of Infinit’s exclusive electrolyte blend of sodium, potassium, magnesium and calcium gluconal formulated specifically for the female athlete.
“We know that there is a plethora of strong female athletes in the world, but they don’t need to be supplementing with the same nutritional formulation that a 200lb male is using,” said Michael Folan, Founder and President of Infinit Nutrition. “We customized a nutritional drink exclusively for the female athlete and called it ISIS because we know that all women are goddesses!”
Founded in 2004, Infinit Nutrition produces premium private-label and custom-blended sports nutrition; and has active production facilities in Australia, Canada, Great Britain, Germany and the United States.
Infinit’s website and patented Osmo-Fit Osmolality technology allows athletes to fully adjust calories per serving, electrolytes, flavour and five other distinct nutritional properties to match nutritional and race-day environment requirements.
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