Injinji, creator of the ‘Original Performance Toesock’ for runners and active outdoor enthusiasts, will debut a new and enhanced product line – Performance 2.0 – at the Outdoor Retailer Summer Market Show in Salt Lake City, Utah, this coming 2-5 August.
Building on the success of the original Performance Series, Injinji has expanded its product line by fine-tuning the fit, increasing durability and integrating features designed to specifically benefit various sports and activities. According to the company, ‘each of these features work in concert with the proven five-toe design and superior fibre construction that has placed Injinji as the category leader in performance toesocks.’
In support of the newly minted Performance 2.0 line, Injinji has also updated its packaging, which sports a fresh new design, in an effort to effectively communicate the unique performance benefits of Injinji toesocks. The new packaging is aimed at boosting in-store recognition and should better assist retailers with brand education and awareness.
“This new line and packaging bridges the gap between our core running community and reaching the larger masses of athletes who want the best sock for their activity and performance level,” said Russell Nadel, SVP Operations/GM for Injinji. “Performance 2.0 is a more technical iteration of the original Performance series – in a bright, colourful, simple to understand package.”
Performance 2.0 was developed and tested among elite athletes from the iconic sport of ultra-running, the pinnacle of all testing grounds for Injinji products. Offering carefully tailored designs for maximum fit and performance, Injinji remains committed to supplying the best performance sock option on the market.
Injinji will demo the Performance 2.0 line and updated packaging at booth 38185 at this August’s Outdoor Retailer Summer Market Show.