LifeProof in official sponsorship of pro triathlete Andy Potts at Kona

Hot on the heels of confirming a sponsorship deal with Ironman brand owner World Triathlon Corp (WTC), LifeProof has announced an official sponsorship with Andy Potts, the professional triathlete, Olympian, Ironman and Ironman 70.3 champion.

LifeProof is an award-winning maker of ‘all-protective, everyday cases for smartphones and tablets.’ (Under a separate sponsorship agreement confirmed this week with WTC, LifeProof will be an Official Sponsor of the Ironman and Ironman 70.3 Series and will also sponsor swim caps for Ironman 70.3 races in the United States over the next three years.)

Under the latest sponsor deal with Andy Potts, LifeProof will be the official smartphone and tablet PC case sponsor for the US triathlete. Potts reportedly signed with LifeProof because ‘he loves the freedom the range of LifeProof cases and accessories bring to his high octane training and racing schedule.’

On Thursday 11 October at 15:30 to 16:15 local time, Andy Potts will have an autograph signing at the LifeProof booth – #45 – during the Ironman World Championship at the Ironman Expo at Hale Halawai Park (Diamond Lot), 5759 Alii Drive, Kailua-Kona, Hawaii.

Used by Andy Potts and other top triathletes, LifeProof products are designed to give people complete freedom from environmental constraints. With the LifeProof case, the iPhone is transformed into an outdoor/underwater video camera with full shock protection while only adding 1/16 of an inch to the width of the phone.

As the company notes, ‘LifeProof allows athletes, road warriors and outdoor adventurers to confidently take their mobile devices with them everywhere and do everything in any kind of weather.’

An Olympian in the sport of triathlon in 2004, Potts made a name for himself early on in the pool. As a 6-time NCAA All-American in swimming at the University of Michigan and a former USA Swimming National Team Member, Potts is one of the top multisport swimmers in the world.

“I love the freedom LifeProof offers me,” said Potts. “My LifeProof case has saved my phone at swim practice, from buckets of sweat for when I am on my CompuTrainer, and most importantly, from my kids. They love playing with my phone and now I don’t have to worry.

“My coach also uses the LifeProof iPhone and iPad case to give me real-time feedback on the pool deck and when we are out running. I love being able to see underwater swim video and make improvements between sets!”

LifeProof offers the first and only water proof, shock proof, dirt proof and snow proof iPhone, iPad and iPod touch cases that are sleek and slim and provide full access to all device functions. The LifeProof nuud case for iPad 2 and iPad Gen 3 features a totally naked screen, providing uncompromised visual clarity and the ultimate touch experience while still providing full water, dirt, snow and shock protection.

The LifeProof In Motion ecosystem of accessories include LifeProof’s Bike + Bar Mount, Armband, LifeJacket – making it easy to listen to music while swimming, doing map runs, taking videos and using apps such as Strava while biking, or other training regimens for triathletes.

“Andy represents everything LifeProof stands for,” said Gary Rayner, CEO of LifeProof. “Like us, he strives for the best. Outside of racing, he’s a father who no longer has to worry about his kid dropping his phone or spilling juice on it. While he’s training, he can stay connected to his family and friends in the pool, on his bike, or during his run.”

LifeProof representatives will be available to meet by appointment from 10-14 October during the Ironman World Championship in Kailua-Kona, Hawai`i, or at the Ironman Village Expo booth #45 (Diamond Lot) by contacting Michele Baker at +1 858-449-9006 or Michele[at]


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