LifeProof is latest official Ironman sponsor

World Triathlon Corporation (WTC), owner of the Ironman series, has confirmed an official sponsorship with LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets.

Under the sponsorship agreement, LifeProof will be an Official Sponsor of the Ironman and Ironman 70.3 Series and will also sponsor swim caps for Ironman 70.3 races in the United States over the next three years.

LifeProof products are designed to give people more freedom from environmental constraints. Used by top triathletes such as Andy Potts, LifeProof allows athletes, road warriors and outdoor adventurers to confidently take their mobile devices with them everywhere and do everything in any kind of weather.

“We are excited to have LifeProof as a partner across Ironman and Ironman 70.3 events,” said Erik Vervloet, Chief Marketing Officer of Ironman. “Our athletes are tough consumers; they test products to their limits. Our athletes are active and constantly on-the-go. LifeProof is the right partner to not only go with them, but also to keep up with their demands.”

LifeProof offers the first and only water proof, shock proof, dirt proof and snow proof iPhone, iPad and iPod touch cases that are sleek and slim and provides full access to all device functions. The LifeProof nüüd case for iPad 2 and iPad Gen 3 features a totally naked screen, providing ‘uncompromised visual clarity and the ultimate touch experience’ while still providing full water, dirt, snow and shock protection.

The LifeProof In Motion ecosystem of accessories supports the lifestyle of Ironman athletes with a Bike + Bar Mount, Armband and LifeJacket making it ideal to listen to music while swimming, using fitness apps such as Strava, GPS and maps during a run or ride, taking video, and more.

“Ironman is a natural fit for LifeProof. LifeProof cases can be used everywhere the athletes go – swim, bike, run – without worry since our case is water proof, dirt proof, snow proof and shock proof,” said Gary Rayner, founder and CEO of LifeProof.

“Outside of training, these athletes are parents and business professionals who want to use their iPhone and iPad everywhere they go without worry of dropping it or spilling on it.”

LifeProof representatives will be available to meet by appointment from 10-14 October during the Ironman World Championship in Kailua-Kona, Hawai`i, or at the Ironman Village Expo booth #45 (Diamond Lot) by contacting Michele Baker at +1 858-449-9006 or Michele[at]

LifeProof products are available at retailers around the world and at Athletes interested in potential sponsorship should direct inquiries to Angela King at sponsorships[at]

LifeProof is a San Diego based company. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt or snow. LifeProof has received numerous awards, including the Parent Tested Parent Approved Award and’s Readers’ Choice Award 2012.


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