Louis Garneau has teamed up with Merrell to support a number of top-ranking age group athletes in Kona, Hawai’I, during the Ironman World Championships.
Louis Garneau will support the four-member triathlon team known as Merrell Triathlon Team powered by Garneau – as official apparel, helmet, cycling shoe, and bike sponsor.
“Louis Garneau has made its mark on the triathlon market with key sponsorships of pro contenders, Craig Alexander and Rachel Joyce, but it is also important for our brand to support upcoming age-group athletes in the sport of triathlon,” said Pierre Perron, Global Marketing Director for Louis Garneau.
The team will race the Ironman World Championships on Saturday 13 October 2012 at Kailua-Kona, Hawaii.
The team consists of four athletes:
- Frédéric Boivin: 6th 2011 Ironman World Championships (Men 18-24), 1st Ironman 70.3 Timberman (Men 20-24)
- Jérôme Bresson: 1st Ironman 70.3 Mont Tremblant Québec (Men 30-34)
- Tommy Dion: 1st Ironman Lake Placid (Men 18-24)
- Pierre-Yves Gigou: 4th 2011 Ironman World Championships (Men 18-24), 1st 2011 Henderson ITU Long Distance Triathlon World Championships (20-24)
The team will be equipped with Louis Garneau Vorttice Helmets, Tri-300 Shoes, Gennix T1 Bikes, and custom apparel as well as Merrell Mix Master Running Shoes.
“The Merrell brand is evolving from the traditional outdoor,” noted Christian Triquet, President of Merrell Canada. “The market is shifting and minimalism perspectives on running that we have triggered have contributed to change the landscape of traditional running.”
Triquet continued “Minimalism Barefoot products from Merrell are light, they help you unleash your optimal running stride… After all, mother nature provided you with the ultimate running technology, your feet. Our collection of low-profile, 0mm drop footwear can help you build greater strength and unleash the power of your body’s natural stride.”