Profile Design, a leader in high-end triathlon and road cycling components, is continuing its year-long initiative to implement new tech platforms to enhance partnerships with brick & mortar dealers.
Partnering with Boston based, Promoboxx, Profile Design’s latest program unveils the most highly-anticipated product of the company’s 2013 line – the Aeria. The campaign revolves around a sweepstakes that awards the winner ‘the most unfair race day advantage – the opportunity to be first to ride the must-have aerobar system.’
Promoboxx is a brand-to-retailer marketing platform that allows brands to launch co-branded, customized online campaigns with their retailers in order to strengthen relationships, localize national content, and ultimately reach more consumers.
The Promoboxx platform allows Profile Design to push exclusive consumer offers and first-looks at new products to dealers, while helping them build their individual social media platforms. Promoboxx funnels the sweepstakes information into an individually branded campaign for each dealer.
“Innovation drives not only our product technologies, but also our marketing initiatives,” said Barry Smith, Director of Marketing with Profile Design. “Promoboxx gives us a great opportunity to support our dealers in the social media sphere by providing them with exclusive content that helps drive foot traffic into their stores.”
Details of the participating retailers, and how to enter for a chance of winning, can be found via: apps.facebook.com/profiledesign_aeria/