Rachel Joyce signs new sponsorship deals with Louis Garneau and Newton Running

Ahead of this year’s Ironman World Championship in Kona, Hawai’i – pro triathlete Rachel Joyce has signed two deals: with helmet and apparel specialist Louis Garneau, and natural run motion shoe company Newton Running.

Louis Garneau lid and apparel deal
Louis Garneau has confirmed the helmet and apparel sponsorship of Rachel Joyce for the 2012 Ironman World Championships. As the 2012 Challenge Roth Champion, the 2011 ITU Long Course World Champion and with three top-ten finishes in previous Ironman World Championships – Joyce is one of the main contenders for Kona.

Most recently, Joyce finished first at Ironman 70.3 Muskoka by a lead of almost ten minutes. In addition to the Garneau Vorttice Helmet, Rachel will race and train in Garneau apparel leading up to Kona.

“The opportunity to provide helmets and apparel to an athlete of Joyce’s calibre furthers our ‘triathlon solution’ concept as well as our goal to outfit the world’s best athletes,” said Pierre Perron, Global Marketing Director for Louis Garneau.

“This concept follows the sponsorship model we have with Team Europcar (also helmets and apparel), and it is these relationships that allow us to further our understanding of pro athlete needs and bring our brand and gear to the next level.”

Joyce will be outfitted in the Elite Triathlon Program element of the Louis Garneau Custom Collection. These styles will feature ‘aerodynamically-advanced fabrics, lazer-cut armholes and leg cuffs, a women-specific Huggfit waist, and a next-to-skin fit.’

Rachel Joyce and reigning Ironman World Champion Craig ‘Crowie’ Alexander have also been the first of Louis Garneau’s triathletes to train in and test the Course Limited Edition Collection available for Summer 2013.

“I am really excited to be working with Louis Garneau and thrilled that they were able to work with the design that I have been racing in all year for my race gear, training gear and helmets,” said Joyce.

“The product line is extensive and race kits feel great on. I have been trying out the Course Limited Edition from the 2013 collection on my long rides and I am impressed. It’s a really smart kit and more importantly, it has kept me comfortable during those long days in the saddle. The team at LG has worked hard to get everything produced for the Ironman World Championships and I look forward to racing well and showcasing their products in Kona.”

The Ironman World Championships will feature several Garneau athletes including Craig Alexander (apparel), Mirinda Carfrae (helmets), and now Rachel Joyce (helmets and apparel).

Keep on running with Newton
Newton Running, the leader in performance running shoes that actively support and strengthen natural running motion, has signed a three-year contract with pro triathlete Rachel Joyce. This is only the second time Newton Running has inked a long-term athlete commitment, the first being with three-time Ironman world champion Craig Alexander.

Newton Running also notes that both Joyce and Alexander will be major contenders at the Ironman World Championships in Kailua-Kona, Hawaii, on 13 October 2012.

“Rachel exemplifies everything Newton stands for in terms of being very driven and dedicated to the sport while remaining friendly and approachable,” said Newton Running Athlete Team Manager Andrew Maxwell. “With Rachel, there’s just no pretentiousness or ego involved.”

“I got my first pair of Newton running shoes just before Abu Dhabi Triathlon this year, and on their maiden voyage I ran the fastest run split of the day and took the course record,” said Joyce. “I’m delighted to be working with Newton over the next three years not only because I love the shoes, but I love how passionate the company is about running.”

Rachel Joyce, 34, is from London, England, but now lives and trains half the year in Boulder, Colorado. A trained lawyer, she has enjoyed an accelerated rise up the triathlon ranks since her début in the sport as an age grouper in 2006. Over the past three years, she has consistently improved her Kona performance, rising from sixth place in 2009 to fourth place in 2011.



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