Rebecca Romero joins SiS as brand ambassador

In tandem with an exclusive partnership with the Rabobank pro cycling team. Science is Sport (SiS), the sports nutrition business of Provexis plc, has announced exciting new developments in its sponsorship portfolio.

Team GB member and Olympic and World Champion cyclist Rebecca Romero MBE has become the triathlon brand ambassador for the company. After winning a silver medal in rowing at the Athens Olympics, Rebecca achieved a gold in cycling at Beijing in 2008, making her the first woman in British Athletics’ history to win medals in two separate Olympic events. She is currently training for her first Ironman.

Stephen Moon, Chief Executive of Provexis plc, said “Rebecca is an incredibly dedicated and talented athlete. Her passion and motivation for sport is inspiring and we felt that her insight into the world of sports nutrition would both inform and motivate the thousands of amateur athletes in the UK. She has used SiS products for several years and her unique achievements at the last Olympic Games show just what a heroic role model she is.”

This announcement is followed by the news that SiS has recently signed an exclusive partnership with the Rabobank pro cycling team. This agreement will see SiS supply the sports nutrition requirements to Rabobank’s Men’s Pro Team, Men’s Junior Team, Women’s Pro Team and off-road teams throughout 2012 as they compete at events such as the Tour de France, Giro d’Italia and Vuelta Espana.

Rabobank is the biggest pro cycling team in the world, with top riders including sprinter Mark Renshaw and reigning Olympic Women’s champion Marianne Vos.

“The business is making enormous progress in endurance sport,” added Moon. “Our product portfolio is particularly strong in this area and this agreement follows the recent signing of two-year deals with Rapha Condor Sharp and the Endura Racing teams. In addition, with new product developments on the horizon using innovative ingredient technology, we are looking forward to an exciting period in the sport where we can demonstrate even more strongly our credibility as the leaders in sports nutrition.”

SiS supports teams and individuals in various endurance sports but has cycling at its heart. (SiS is also Official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Team.) Science in Sport provides athletes with a range of nutritional products that help them to perform at their best. It ensures that products are safe for athletes to use and therefore has products externally validated by a world class sports doping control laboratory.

All products are made at an Informed Sport accredited facility to certify that ingredients are tested for banned substances. SiS is ISO 9001:2008UKAS accredited standard (registered number 6854). This means that it is proven that SiS has stringent policies and risk assessment structures, to ensure that no banned substance is allowed onto the manufacturing site.

SiS is owned by AIM-listed Provexis Plc, the life-science business that develops, licenses and markets scientifically-proven functional food and sports nutrition technologies.

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