Rebranding push from X-1 Powered by H2O Audio

X-1 Powered by H2O Audio – a leader in waterproof, weatherproof and sweatproof headphones, cases and accessories – has launched a revamped website highlighting the company’s recent branding changes, including additions to the product line, logo and brand messaging. Fans of X-1 can also keep an eye out for new additions to the product line hitting the site in November.

Inspired by the Bell X-1, the first aircraft to break the sound barrier, the team at X-1 set out to perfect a line of products that break down the barriers of sound, allowing athletes to harness the power of music in any arena. The redesigned site aims to demonstrate ‘a cohesive company culture while reflecting X-1’s new brand identity and market expansion beyond the water sports industry.’



“We have a very dedicated user base that utilizes our technology for a wide variety of activities,” said Dana Swanson, Marketing Director at X-1. “It was important for us to create a website for our users that is easy to navigate and makes it simple to find the perfect audio solution for their sport.”

The site has a fresh, new look with a user-friendly layout. Designed for simplicity, sections of the website are clearly labelled, mapping out the brand’s history, contact information, product support and product overviews. Visitors of the site can also shop or browse products by sport. Other key features of the site include, X-1 athlete bios, technology highlights and the latest company news.

The refreshed website will feature new additions to the product line including, X-1 for Women, a line of headphones designed for female athletes. While officially goes live this week, X-1 fans can expect to see new products complete with redesigned packaging hitting shelves during November 2012.


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