Record industry visitors and media hit Eurobike Demo Day

Yesterday, Tuesday 28 August 2012, the picturesque German town of Argenbühl was transformed by a variety of bikes the world had never seen. Held under sunny skies, the sixth Eurobike Demo Day again gave industry visitors and journalists the opportunity to put the latest innovations of the 2013 biking season through their paces.

133 exhibitors and brands from the international cycling industry presented themselves to industry experts on Demo Day, the day before the opening of Eurobike 2012 (29 August – 1 September 2012) in Friedrichshafen, Germany.

Held in Argenbühl, in Germany’s Allgäu region, Demo Day was attended by 1,938 bike fans, more than the organisers had seen before (with 2011 recording 1,840 visitors). Together, the riders put the newest developments in racing bikes, e-bikes, mountain bikes and reclining and folding bikes to the test on five different tracks and trails.

“Once again, the mood at Demo Day was fantastic and we are very pleased with the increased level of participation from international exhibitors, visitors and journalists,” said Klaus Wellmann, CEO of Messe Friedrichshafen.

“The test event in the heart of the Allgäu marked a great start to the 21st Eurobike. As in the past, the support we got from the community of Argenbühl has been splendid and we look forward to returning again next year.”

The sixth Demo Day also achieved higher numbers in terms of media presence. 728 journalists from 35 countries attended yesterday, compared to 608 journalists from 32 countries in 2011. Media representatives came from every continent to cover the spectacle, with journalists from Malaysia, Indonesia, Singapore and Iran attending for the first time.

Consumers who also want to see and try out the coming season’s newest models and innovations will get their chance during Eurobike’s public day on Saturday 1 September 2012. Here, two test tracks will offer plenty of opportunities to take some of the two-wheeled innovations out for a spin.

Eurobike is open daily to industry visitors from Wednesday 29 August until Friday 31 August, from 08:30 to 18:30 CET. On Saturday 1 September, the show will be open to consumers from 09:00 to 18:00.


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