Even before Bradley Wiggins confirmed his place in Olympic history by winning the men’s TT yesterday, British Cycling, the country’s national governing body for cycling, confirmed its best ever month for membership growth. British Cycling added over 2,400 new members in July, bringing its total membership to over 51,000,
Since Bradley Wiggins crossed the TdF finish line on the Champs Elysees on 22 July over 1,000 cyclists have signed up to receive British Cycling member benefits.
Ian Drake, British Cycling Chief Executive, said “This surge in membership comes in the middle of a great summer for British Cycling. We recently passed 50,000 members and were delighted by Sport England figures, which showed 160,000 more people are cycling than were six months ago.
“July has been a bumper month. We’ve celebrated success by fellow British Cycling members Bradley Wiggins, Britain’s first Tour de France winner, and Lizzie Armitstead, whose medal in the London 2012 women’s road race on Sunday drew in unprecedented crowds.
“There is more great cycling to come in the Olympics and Paralympics and I believe we have already established a legacy for the sport. Continued success will inspire thousands more to join British Cycling.”
British Cycling provides a range of benefits to support its members including free legal assistance, up to £10 million liability insurance and discounts on cycling purchases. Members also get priority access to tickets for major cycling events such as the Glasgow Track World Cup this November.
British Cycling puts on nearly 4,000 events a year and speaks out on issues that matter to cyclists. All membership revenue is invested back into the sport. British Cycling has also put together a fact sheet about membership to give a further background for prospective new members.
While the summer weather will have dampened the spirits of cyclists in the UK, the achievements of Wiggins and Team Sky in the Tour de France, alongside yesterday’s historic gold and bronze medal wins in London, look set to keep cycling on an onwards and upwards growth trajectory.