The organisers at Interbike have announced today that more than 250 new exhibitors will be displaying their products or services in Las Vegas this year. This represents a 20% increase compared to 2011, and is forcing show management to expand upon the newly created section of the show called The Lab. This new interactive area features some of today’s cutting edge and most innovative products from a broad range of new and existing vendors on the street level of the show.
“Our sales team has been inundated with calls recently from companies – large and small – to exhibit at Interbike,” said Pat Hus, Managing Director for Interbike. “We’ve clearly created a lot of buzz out in the marketplace and when you combine that with last year’s momentum, it makes sense that these companies want access to our audience. Where else can you go and reach this many retail buyers in such a short window of time?”
Interest from overseas exhibitors has shown an increase over 2011 as well. New companies from China, Germany, Taiwan and Italy have contributed to the over 10% increase in international exhibitors versus 2011.
Though many of the 250+ companies are currently not household names, all have relevant products that retailers will want to see. Some examples include Kappius Components, Rage Powersports, Chipabike, SPYru and PROBAR. Some powerhouse brand names such as Sony and Teva will also be taking advantage of The LAB and will be exhibiting at Interbike for the very first time.
Thomas Dooley, CMO of Kappius Components, has been looking forward to attending Interbike for some time now. “Our technology is dialled-in and we’ve been looking forward to face time with retailers since our first prototype was built,” said Dooley. “Kappius Components is bringing revolutionary change to wheel and hub dynamics and we are thrilled to be introducing our products to retailers for the first time at Interbike.”
Individual attendee registration is also trending ahead of last year, but the biggest glaring difference from 2011 is a 25% increase in the number of stores registered – many of which are travelling from the east coast of the US.
The indication is that more retailers are attending Interbike, but are sending fewer staff members. Hus believes that retailers and exhibitors are realizing more than ever the value trade shows have to both parties.
The Interbike International Bicycle Expo and OutDoor Demo are the North American bicycle industry’s leading business-to-business events, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos.
Interbike gathers more than 1,200 cycling-related brands and close to 24,000 total attendees annually. Interbike’s fourth decade of serving the industry will begin at the OutDoor Demo from 17-18 September 2012, in Boulder City, Nevada, followed by the Interbike Expo from 19-21 September 2012, at the Sands Expo and Convention Center in Las Vegas.
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