Competitor Group Inc (CGI), the leading media and event resource in the active lifestyle industry, has confirmed new partnerships with StarKist, Pentax, Jamba Juice and Sony for the popular Rock ‘n’ Roll Marathon Series. These sponsors will be featured in several regional US markets throughout the remainder of the 2012 tour schedule.
“We always mindfully select the sponsors of our races since we know it’s important to feature brands that align with our runner’s needs and interests,” said Sean Clottu, Vice President of Sales Development & Activation at Competitor Group. “From food products to electronics and blended beverages, we value our partners and are thrilled to welcome our new sponsors.”
The Rock ‘n’ Roll Marathon format infuses run courses with entertainment, live music, cheer teams and themed water stations, creating a party atmosphere for participants. Marathon weekends encapsulate cities in their entirety and culminate with a finish line festival featuring some of the biggest names in music.
Prior to the races, thousands of runners visit a two-day Health & Fitness Expo, where many of the sponsors will have a booth so runners can access the very latest in running gear and nutrition, alongside other sponsor products.
StarKist Co, a subsidiary of the Dongwon Group, is a leading producer, distributor and marketer of shelf-stable seafood products in the United States.
Jamba Juice Company
Founded in 1990, Jamba Juice Company is a leading restaurant retailer of better-for-you, specialty beverage and food offerings. As of 3 April 2012, there were 769 Jamba Juice store locations globally. Jamba is also a sponsor of ‘Team Up for a Healthy America’ in the fight against childhood obesity.
PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes and eyepieces.
With its US headquarters in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets.
Over the 15-year history of the Rock ‘n’ Roll Marathon Series, charity runners have raised more than US$271 million for a variety of worthy causes and non-profit organizations. Today, the series of marathons and half-marathons has spread to more than 30 cities around the world.