SportPursuit wins New e-Retailer of the Year Award

SportPursuit, the UK’s first sport flash sales website, has won the coveted New e-Retailer of the Year Award at the eCommerce Awards for Excellence.

Since launching only a year ago in August 2011, SportPursuit has created ‘an exciting new way to shop, working with an expanding array of fantastic sports and outdoor brands to offer their members discounts of up to 70% on their favourite sports kit.’

SportPursuit continues to grow very rapidly, with thousands of new members discovering the website and new brands being featured every week.

SportPursuit CEO Adam Pikett said, “It is a real honour to win the New e-Retailer of the Year Award and testament to the hard work that our fantastic team at SportPursuit have put in over the last year building up the business from nothing.”

Regarding its winner selection, awards organiser eCommerce commented that “in tough economic times it is important to value and reward launches and reinventions within the industry” and praised SportPursuit for its “boldness within such a niche marketplace.”

SportPursuit is the UK’s first sport flash sales site and delivers its members’ the best prices guaranteed on leading sports brands.’ SportPursuit aims to make the best products and brands more accessible to members across outdoors (walking, climbing and snowsports) and individual sports (running, cycling and swimming), allowing them to buy more products from brands they love and to discover and trial exciting new brands.

SportPursuit’s passionate team of sports men and women have built strong direct relations with hundreds of top sports brands to secure prices up to 70% off RRP for members in 7 day flash sales.

At, consumers can sign up for free to see current deals on many well-known brands which include 2XU, Vivobarefoot and Lusso, amongst others. SportPursuit was excited to receive the award and is looking forward to continuing its strong growth and development moving forward.


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